About Red Cedar

Fight back against AI slop

Marketing has a trust problem—and AI is making it worse.

At Red Cedar, we build media brands for experts; a platform for their voices to be heard and stand out in a sea of AI slop.

Then we take it even further. We help you build familiarity and trust with prospective clients, referral sources, teaming partners, key employees, and more. And we reach them where they hang out: Podcasts, LinkedIn, YouTube, live events, and more.

  • Person holding a smartphone displaying a podcast app, with a laptop in the background.

    Business Podcast Launch

    Launch and grow a podcast for your B2B or professional services company.

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  • A microphone with a pop filter on a wooden desk in a recording studio or radio station, with a computer monitor in the background.

    Business Podcast Production

    Show up and record. We’ll take care of the rest.

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Meet John Tyreman

Founder, Red Cedar Marketing

Since 2013, John been helping professional services firms understand buyers and win new business. After nearly a decade working for marketing agencies, John founded Red Cedar in 2022.

Today, Red Cedar helps experts in B2B and professional services firms launch and grow media brands.

With 20 years of media production experience as a part-time musician, John’s first podcast was in 2019 when he launched The Visible Expert, then again in 2021 with Digital Marketing Troop. Today, John host Breaking BizDev and Podcasting in Professional Services.

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  • A woman with long dark hair smiling, wearing a light gray sweater, sitting indoors with green plants in the background.

    "[Red Cedar] provides quality work, great communication & excellent professionalism! "

    Amanda Ziadeh, Director of Content at WashingtonExec,
    Host, Humble Beginnings and Rookies To Rockstars

  • Headshot of a smiling middle-aged man with dark hair, a beard, wearing a blue suit jacket and a checkered dress shirt, against a plain white background.

    “[Red Cedar] did an incredible job of giving direction on topics we should be covering. They did research on what would be most specific and relevant. Highly recommend if you're ready to start creating content.

    Matt Haney, Founder or Sinclair Ventures,
    Host of The Scalability Code

  • A young man with blond hair and a beard standing outdoors near water, wearing a white shirt.

    "[Red Cedar] was really helpful in getting us to shift into gear and get our podcast initiative started."

    Austin McNair, Head of Marketing at Hinge,
    Host of Spiraling Up

  • A young woman with blonde hair smiling, standing in front of a colorful wall background.

    "I can honestly say John Tyreman is one of the best marketers I've worked with. He has a rare balance of strategy and in-the-weeds implementation and follow-through. 5 stars.”

    Callie Murray, Co-Founder, Same Page HR

  • "I want to give a shoutout to Red Cedar Marketing. If you want to start a podcast the right way , or if you have an existing podcast and want to take it to the next level, John is your man."

    Aaron Moncur, Founder or Pipeline Design & Engineering,
    Host of Being An Engineer

Let’s Talk

Connect with Red Cedar to explore your marketing goals and how a podcast fits in.

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