B2B Marketing Consultant
Get strategic advice and tactical support with an experienced B2B marketing consultant
A full-time marketing director for startups and small businesses can cost well into six figures.
Instead, make more efficient use of your budget and hire a B2B marketing consultant
B2B Marketing Consultant Capabilities
Research + Strategy
Successful marketing strategies have a clear map of the lead-to-sale journey, messaging that’s rooted in customer research, and analysis of the competitive landscape. Get the strategy you need with a B2B marketing consultant.
Content Marketing
Content is digital marketing fuel. Today’s strategies often require content optimized for channels like search, social, and email. Work with a B2B marketing consultant to produce the content you need, when you need it.
Search Engine Optimization
Search engines are one of the first places buyers go to search for service providers. Work with a B2B marketing consultant to improve your website’s ability to be found in search results.
Social Media Marketing
Maintaining an active presence on social channels like LinkedIn, Facebook or Twitter can be time-consuming. Instead of doing it yourself, outsource that aspect of your strategy to a B2B marketing consultant.
Analytics + Reporting
Not all marketing goals and objectives are the same. How you measure success depends on your strategy and ability to connect marketing investments to leads and sales. Hire a B2B marketing consultant to help improve your marketing analytics and reporting.
Marketing Operations
Technology and automations help businesses become more efficient with their marketing, but they take time and technical expertise to set up properly. Work with a B2B marketing consultant to make sure your marketing operations run smoothly.
“John has one of the most creative marketing minds I've had the pleasure to work with. He is great at coming up with the ‘big idea’ then boiling it down to a clear game plan.”
Kurt Lambert, VP Content + SEO, Silverback Strategies
FAQs
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To evaluate the experience and skills of a B2B marketing consultant, you can review their portfolio or ask for references from previous clients. You can also request examples of marketing campaigns or strategies they’ve developed in the past, and see whether their skills and experience align with your needs.
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An investment in a B2B marketing consultant will vary depending on factors such as the complexity of the project, duration of the work, and the freelancer's level of experience. To determine the cost, you can ask for a quote or proposal that outlines the scope of the work and the associated fees.
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To manage the work of a B2B marketing consultant, you can establish clear communication channels and set specific milestones or deadlines for the project. You can also provide regular feedback and guidance to ensure that the work is on track and aligns with your business goals. Some B2B marketing consultants use project management platforms, like basecamp, to keep projects on-track. Or, they are able to work within your existing project management platform.
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It’s important for marketing investments to align with your overarching business goals. To do this, you can provide the B2B marketing consultant with detailed information about your business, target audience, and marketing objectives. You can also establish clear performance metrics and regularly review the progress of the project to ensure that it is meeting your expectations.