Fractional Marketing Director Services
Get the expertise you need
without another salary on the books
Fractional Marketing Director Capabilities
Research + Strategy
Successful marketing strategies have a clear map of the lead-to-sale journey, messaging that’s rooted in customer research, and analysis of the competitive landscape. Get the strategy you need with our freelance marketing director services.
Content Marketing
Content is digital marketing fuel. Today’s strategies often require content optimized for channels like search, social, and email. Our freelance marketing director services produces the content you need, when you need it.
Search Engine Optimization
Search engines are one of the first places buyers go to search for service providers. Use our freelance marketing director services to improve your website’s ability to be found in search results.
Social Media Marketing
Maintaining an active presence on social channels like LinkedIn, Facebook or Twitter can be time-consuming. Instead of doing it yourself, outsource that aspect of your strategy to a freelance marketing director.
Analytics + Reporting
Not all marketing goals and objectives are the same. How you measure success depends on your strategy and ability to connect marketing investments to leads and sales. Hire a freelance marketing director to help improve your marketing analytics and reporting.
Marketing Operations
Technology and automations help businesses become more efficient with their marketing, but they take time and technical expertise to set up properly. Work with a freelance marketing director to make sure your marketing operations run smoothly.
"It's not often that you find someone who provides deep insights into your field AND understands business processes and how to improve workflows. John delivered for us on both levels. I can't recommend him enough."
Greg Mischio, Founder, Winbound
See what it’s like to work together
Get to know John
Hi, I’m John Tyreman. I help B2B and professional services firms get the digital marketing support they need to stand out on search and social.
After a decade in the agency world, I started a fractional marketing business in 2022. When you work with me, you get a seasoned digital marketing professional with experience across research, strategy, content, social, analytics, SEO, PPC and more.
Read some of my recent blog posts
“John has one of the most creative marketing minds I've had the pleasure to work with. He is great at coming up with the ‘big idea’ then boiling it down to a clear game plan.”
Kurt Lambert, VP Content + SEO, Silverback Strategies
Frequently Asked Questions
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To evaluate the experience and skills of a fractional marketing director, review their portfolio or ask for references. Request examples of marketing campaigns or strategies they’ve developed in the past, and see whether their skills and experience align with your needs.
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Think of the salary requirements of a full-time marketing director. Factor in the recruiting process and your time interviewing. Then, layer on taxes and benefits. That’s your starting point.
Now imagine that you can work with a marketer with a decade of experience in B2B and professional services for the cost of a junior full-time employee. That’s the cost of working with a fractional marketing director.
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If clients do not have a dedicated project management tool, I use Monday dot com. I have experience in other platforms like Notion, Asana, Basecamp, and others.