2024 Q1 Cohort Course: How to Launch and Grow a Business Podcast

Join a group of B2B and professional services firm marketers, leaders, and entrepreneurs as you learn how to launch and grow a business podcast together. Share experiences and learnings along the way. The course is structured for busy professionals who can only dedicate a couple hours each week. Join this Q1 cohort and you'll have a live podcast with multiple episodes entering Q2.

1. Podcast Strategy + Positioning

   • Connecting Your Show to Marketing Objectives

   • Creating a Target Listener Profile

   • Naming & Positioning Your Show

2. Podcast Operations

   • Podcast Roles & Skills

   • Guest Management

   • Hardware + Software

   • Content Production

3. Podcast Launch

   • Show Artwork

   • Intro/Outro Sequences

   • Pilot Recording

   • Show Verification